How the Big Mac Index overstates the Swiss franc’s strength

How the Big Mac Index overstates the Swiss franc’s strength
For 40 years, The Economist has indulged in what it refers to as “burgernomics”: a worldwide comparison of the price of a Big Mac. The McDonald’s Big Mac is remarkably consistent wherever you eat it, so you might expect its price to be consistent too. But it is not—and, according to the publisher, that reveals […]